Inspired by Simply Being

High School Best Friends Jorge Rodriguez and Nyasha Reyes founded The Art of Doing Nothing in 2026 with their refreshingly directional, sustainable and deeply personal approach to creating space for nothingness.

Each of their collections features comfortability and being as they spent the winter in the outskirts of Switzerland. They were accompanied by silence and tranquility, this allowed them to come up with this structure of minimalist simplicity, for the entire world to experience and be inspired by.

The Art of Doing Nothing, comes with beauty, magic, treasures, and euphoria, just taking a moment to tune down the human ego and come up with natural ideas that show up in a heart beat, filling the air with thoughts and creativeness. Something both Jorge and Nyasha took their time to express and share with the world and those surrounding. imple apparel and pendant necklaces with carved textures, and captivating clean lines. With a commitment to sustainability, all pieces are made from responsibly sources.

Black and white photograph of a dense forest of pine trees in a mountain landscape with fog and mist.

Responsibly Sourced

Every A.O.N piece carries a quiet history from the hands that create it, to the space it eventually inhabits. We design our collections with the intention of creating objects that feel lasting, meaningful, and personal. Our jewelry is crafted with care and precision, honoring traditional techniques and thoughtful design. Our home and apparel pieces are created to exist gently in everyday life — not to overwhelm it.

Sustainability, to us, isn’t a claim.

It’s a practice.